Valentine’s Day Merchandising Tool Kit for LCBO

Valentine’s Day is one of my most favourite special days of the year. To celebrate the day of love at the LCBO, I designed this visual identity for the Valentine’s Day merchandising tool kit. Merchandising kits are provided to the retail stores to celebrate and decorate special occasions and holidays during the calendar year. Their other purpose was to discourage store staff from decorating with cheap and off-brand tchotchkes from the dollar store. Each kit provides signage and other components to promote the selection of curated products for each occasion. What’s not to love? Hearts, hugs and kisses!

Bottle-Neck Tags

Contact Sheet

Signage and Gift Tag

Merchandising Plan

I was also responsible for an entire calendar year of merchandising kits for these holidays as well: Easter, St. Patrick’s Day, Mother’s Day, Father’s Day, Thanksgiving and Halloween.