Hudson’s Bay Refresh Concept

Hudson’s Bay holds their ‘BayDays’ —  a promotional campaign twice a year. The main objective of this design assignment was to develop a BayDays editorial landing page to unify the various offers and incorporate the typography lock up and provided imagery assets. To tell the story of ‘So much to LOVE’, I featured the various product offerings in the numbers of ‘More Reasons to LOVE…’— from jewelry to luggage.